Simón Limón
Simón Limón is a small retail shop in Downtown San Diego that provides a platform for local artists with a focus on women and Latinx to sell their products both online and in-store, including home goods, stationery, clothing, and jewelry.
Simón Limón goes against the Latinx-based souvenir store to redefine a new contemporary brand system, allowing it to be considered a more expressive and playful curated shop. The concept behind is to create a pleasant and enjoyable visual impression to let the customers have a more immersed experience while shopping at Simón Limón. This concept was carried through a series of applications by using the hand-drawing style icons, bright colors, and bold bubbly typeface.
Simón Limón goes against the Latinx-based souvenir store to redefine a new contemporary brand system, allowing it to be considered a more expressive and playful curated shop. The concept behind is to create a pleasant and enjoyable visual impression to let the customers have a more immersed experience while shopping at Simón Limón. This concept was carried through a series of applications by using the hand-drawing style icons, bright colors, and bold bubbly typeface.
